Meet Jody

Jody Florman is a Health & Wellness Coach for women in midlife who are ready to feel strong, vibrant, and fully at home in their bodies again. At 68 years old, she is living proof that vitality doesn’t have an expiration date.

A lifelong creative and self-taught problem-solver, Jody spent decades as a designer, muralist, and entrepreneur — building an unconventional career everywhere from London to Los Angeles. Her passion for movement, rebuilding, and reinvention has been a constant through line, even through major setbacks including divorce, financial collapse, creative burnout, and starting over more than once.

That resilience informs her work today. Jody guides women to rebuild physical confidence, improve their energy and strength, support their skin and body image, and reshape the mindset patterns that keep them stuck. Her approach blends health and wellness coaching, breakthrough tools, and intuitive energetic work to create lasting change from the inside out.

Jody’s philosophy is simple: aging is inevitable — but feeling old is optional. She helps women design a lifestyle they can maintain for the rest of their lives, without punishment, perfectionism, or the belief that midlife is the beginning of decline.

Based in Sedona, Arizona, Jody coaches privately and continues to expand her work in the space of anti-aging fitness, mindset, and women’s empowerment. She is passionate about showing women that their strongest, most grounded, most creative years can be the ones still ahead.

Because midlife isn’t a crisis.
It’s a reclamation.